The Journal
Field notes from
the 30A corridor.
Short essays on the second-home market, STR strategy, and the listing relaunch playbook — written in plain English, for owners and serious buyers.
Market Notes
April 22, 2026 · 5 min
Field Notes: What's Actually Selling on 30A Right Now
A short read on which 30A second-home configurations are moving in the current cycle — and which ones are sitting.
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STR Strategy
April 15, 2026 · 4 min
Why Corner End-Units Quietly Win on Airbnb
Three exposures, real natural light, and the difference between a photo that documents a room and a photo that books one.
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Buyer's Guide
April 3, 2026 · 6 min
A Buyer's Guide to Prominence North
What out-of-market buyers should know about Prominence — the layout, the amenities, the walk to The Big Chill, and the second-home math.
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